25 Mar, 2025
Godrej unveils its latest TV Campaigns for Smart ACs
India, 25th March 2025: With the onset of summer, the Appliances Business of Godrej & Boyce, part of Godrej Enterprises Group has launched engaging television campaigns to spotlight key features of its latest Smart Air conditioners. Both TVCs use wit and relatable storytelling to showcase how Godrej Smart ACs intuitively adapt to users’ needs, offering efficient cooling performance, durability, and convenience to elevate everyday living.
One film captures the dynamics of a modern couple, and amidst their engaging banter, showcases the AC’s filter cleaning notification that pops up on the mobile phone, reminding them to clean their AC filters for uninterrupted cooling. This film addresses the general user behavior of neglecting AC filter maintenance leading to breakdowns, but Godrej Smart AC sends its users automated filter cleaning reminders to ensure uninterrupted cooling performance. Another film brings to life the bond between a mother and a daughter and showcases the smart scheduler feature in Godrej Smart AC. Based on consumer habits of switching on/off their ACs at specific times during sleep, work, or nap, the film highlights how the Smart AC follows the users’ pre-set instructions to switch on/off and adjust the temperature on its own, without the need to look for remote or phone every time. Both films conclude with the powerful message ‘Unlock Smart Cooling with Godrej Smart ACs’ and remind the viewers of the brand’s truly honest offer of a 5-year comprehensive warranty with no hidden costs.
Commenting on the campaign, Swati Rathi, Head of Marketing at Appliances Business of Godrej Enterprises Group, said, “Our brand journey has always been driven by innovation that’s based on a deep understanding of evolving consumer needs, Today’s consumers seek convenience and comfort in every aspect of their busy lives, and with our latest TV commercial this summer we have focused on communicating smart connected offerings. With features like automated filter cleaning notification and smart scheduling, we are transforming the way people experience uninterrupted cooling and comfort, unlocking value for them in their daily lives.”
These films are conceptualized by Lowe Lintas, and the 15 & 20 secs versions are live on linear and connected TV, including IPL.
The campaign is part of a larger visibility initiative of Godrej Enterprises Group, running across its multiple businesses, aimed at bringing alive the brand promise of ‘Moving your world forward’.
About Appliances Business of Godrej Enterprises Group
Appliances business of Godrej Enterprises Group is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then the brand has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’
Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of the Appliances business of Godrej Enterprises Group became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through 740+ service centers and 4500+ SmartBuddy service experts pan-India.
TVC Links:
To learn more visit: https://www.godrejenterprises.com/home-appliances
About Godrej Enterprises Group:
Since 1897, the Godrej Enterprises Group has contributed significantly to India’s journey of economic growth. From the world’s first patented springless lock, and safes to pioneering Indian made typewriters, refrigerators, the ubiquitous steel almirah, the conglomerate has also paved the way for the growth of key sectors like aerospace, energy, and security.
Today, the Godrej Enterprises Group, has a presence across 5 continents with a market-leading presence across its consumer facing and nation building businesses. GEG comprises of aerospace, aviation, defense, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and Information Technology.
